GrowthX

Rooter (Esports)

A Growth X case study showcasing creator-led strategies and measurable outcomes.

Downloads

Engagement Uplift (%)

Campaign Overview

Growth X collaborated with Rooter to enhance app downloads and improve engagement among esports fans.

Objective: Drive downloads & strengthen community interaction.
Solution: Ran esports-driven campaigns, creator partnerships, and content-led engagement drives.
Result: Achieved 570K+ downloads and 156% engagement uplift.

Onboarded niche creators and executed authentic content formats to drive trust and conversions.

Built community activations, tournaments and referral programs to boost retention.

Coupled creator content with targeted amplification and performance ads to lower CAC and increase ROI.

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